AmTrust Financial

The industry-leading insurance powerhouse with nearly 6,000 employees worldwide.

My Roles

  • Jr Designer

  • Ui/UXDesigner

Services

  • UI UX

  • Web Design

  • Graphic Design

  • Visual Branding

  • Email Design

AmTrust at a Glance

AmTrust Financial Services, Inc. (AFSI) is a New York City-based small business insurance company with 56 corporate offices across the globe.

They offer a plethora of insurance solutions for their customers, but their main focus is on small business insurance solutions with a stranglehold on workers’ compensation insurance.

Project Scope.

Frozen in Time.

AmTrust Financial was founded in 1998 and used innovative quoting applications to explode the company’s growth. My team was tasked with a global redesign of their internal applications to help streamline the agent’s quoting process. As my team got to work we (quickly) realized that the interfaces were frozen in time; some had not been revised since AmTrust’s inception. My challenges included renovating, updating and improving outdated workflows to create an easier quoting path for agents.

User Analysis

Who is this for?

AmTrust’s agents are one of the most essential components to generating insurance sales and maintaining customers.  Our goal was to streamline the experience, soothe pain points, and provide the agents with necessary tools to secure and manage their clients. 

User Persona:  Learn About Joseph.

The Quoting Solution: AmTrust Nexus

Last

Next

The successful agent's not-so-secret weapon.

Results

We successfully created a better user experience that had clear organization, straightforward flows, and a clean, intentional interface. By removing unneeded steps and defining the users’ potential journeys of creating a quote, Nexus is now a potent tool for AmTrust's agents. The redesign on average saved users approximately 20 minutes of time for each quote.

The Management Solution: AmTrust Manager

Last

Next

Efficient management
for agents.

Outcome.

AmTrust Manager is a functional tool for agents to efficiently keep track of their insurance quotes, calendar, client communications, notes, and much more, depending on user permissions.

Upon release, piecemeal interactivity, slow speed, and an antiquated design were all corrected to give the AmTrust agents an efficient space to do great work.

The Payment Solution: AmTrust EasyPay

Online payment solutions

Outcome.

AmTrust EasyPay is a streamlined, simple process for clients to pay on an insurance policy. The goal was to create a better user experience with a clean interface, lead by principles created in Cover design system.

Less is more, and that was the lesson with this project. Removing unneeded steps significantly improved the payment experience.